Bing Crosby's Winter Wonderland In Decentraland

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The estate of Bing Crosby & Primary Wave Music have announced that the King of Christmas will be taking on a new digital life, bringing his timeless holiday spirit to the metaverse. Located in Decentraland, the world’s largest user-owned virtual social world, Bing Crosby’s Winter Wonderland is an online activation that begins on December 15 and lasts through the end of the year, returning in 2023 as an annual holiday tradition. 

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This is the Bing Crosby estate’s first foray into the metaverse and establishes a new media platform to present his holiday radio shows, merchandise, videos, and more. 

Bing Crosby’s Winter Wonderland presents an amusement park within Decentraland that features a love letter to the aesthetic of a classic Bing Crosby Christmas. Community members will be able to experience newly designed mini-games themed for the holiday season, a “Bing’s Sweater Shop” for members to buy Bing Crosby Christmas sweaters, a dozen jolly music experiences, a Bing Museum, and more. Decentraland citizens will be able to buy Bing Crosby virtual Christmas Sweatshirts for their avatars to wear. 

The Winter Wonderland experience brings to life Bing Crosby’s iconic aesthetic that millions of folks think of when they think of the Christmas season. This activation was designed to offer metaverse citizens a connection to the past, these are the must-see areas players should visit within Bing’s Winter Wonderland:

Bing’s Christmas lounge: an old fashioned, cozy living room with fireplace and a TV showing a Black & White Bing Crosby Christmas TV specials;
Bing’s Museum: displaying original photos from Bing’s estate;
Bing’s Sweater shop: Bing Crosby xmas sweaters for fans to purchase;
The activation centers around ‘Swing with Bing’, a crazy golf minigame that pays homage to his historic Crosby Clambake, which is today one of modern golf’s biggest annual events known as the PGA’s AT&T Pro-Am. Swing with Bing winners will be able to claim wearables and other rewards.